All throughout chronology, humans have been known to get it wrong most of the time. Thus, from the mystery of unintelligible infirmities (malaria, epilepsy, autism, leprosy) that eventually gave them the look of divine problems some thousands of years ago, to other scientific questions like the age and shape of the earth. Oral tradition is one of the few ways known to transfer culture from a previous generation to a younger one in Africa. Through this method, soothsayers, fetish priests, prophets, and other supposed experts along the line of divination have been perceived as the greatest assemblage of wisdom and knowledge within which inhabitants of a typically rural area may tap from.
Traditional societies referred to proverbs, sayings, music and any other oral medium in difficult instances, just as the modern day christian or muslim resort to quoting scripture in any situation requiring reference from wisdom. People however still resort to sayings now. They form clichés to invisibly guide certain activities. One of the most popular sayings in the world of business can be found as “The Customer Is Always Right“. As business minded people are bound to support this, a logically minded person might reconsider the statement to ask “Why should it not be, right is always right?“. No, we should never propagate the materialization of a society with ideas hinged to nothing beyond Economic Determinism. It’s alright, thats what the dialectical materialist, Karl Marx predicted and believed in, but that can’t be the ideal.
The truth is, some customers can be wrong, that’s the reality going on in our stores. We need to embrace that reality to ignore what a selfish materialist placed in the business sky as the overall limit to the buyer-seller relationship. To reiterate, there are instances where they can really be wrong. Unlike other societies in the animal kingdom, humans don’t just exist. Kofi, someone without the informal friendship comes into your office and tells you your head is bald and that you need to have some hair growth and you shut up looking at him with counterfeit smile all because you want him to purchase your product? No, where did that thing called dignity go?
Galileo was right to affirm the Copernican idea that Earth orbits the Sun , but was considered wrong by the rich rulers of his time (the Universal church), and was progressively charged with heresies of which later sentenced him to a life imprisonment. Due to poor health and age, Galileo served his time under house arrest. Ipso facto, those with money were wrong in the long run. We can’t just attribute “right” to the one with money. Right is right. Everyone has that potential, including the poorest of all. When one is wrong, do well to inform that person. Its your duty to prevent that act from happening once more, whenever, wherever. Reciprocity is also key. We live in a world of freedoms coupled with responsibilities. Respect is earned under reciprocity. Both parties have a role to play. He needs your product just as you need his money. That’s where the line is drawn.
The shop can be an avenue to educate, and you as a seller may do so to ensure that the customer is packed with knowledge on the product when necessary. In a democratic world, staying closed on issues of the heart may be described as foolishness within a certain degree. You’ve been given an opportunity and responsibility under freedom. Open up, you’ve got to open up and question something when its due. The customer has that freedom just as you have. Money is a necessity, but the wise will never allow that to invent some things negatively stronger than it, shame, pain, disregard, abuse, etc. Our world cannot be ruled by neurotic beings in the world of business who will do ANYTHING to maximize profit. Living in a Darwinian society of the survival of the fittest with only money at the peak could be one of the greatest ideas ever.
Regardless, every seller needs to take note of the following potential triggers that might cause unsatisfaction on the part of the customer.
Achaab Daniel Abalansa
Facebook: Achaab_dan GH